Father, author, and entrepreneur with a passion for creating meaningful impact, both personally and professionally. Raised on a macro-biotic organic diet in the early 1980s, I’ve always been immersed in the principles of natural living and holistic health. This upbringing inspired a lifelong commitment to wellness, sustainability, and mindful living.

As the creator of the Pudgy Penguin character Captain PURU and the driving force behind PURU Suisse, Switzerland's leading natural sun care brand, I’ve dedicated my career to promoting the benefits of a 100% natural lifestyle. PURU Suisse embodies my vision of sustainability and transparency, offering products that harmonize with nature while protecting what matters most.

Beyond business, I believe in the transformative power of storytelling, using characters like Captain PURU to inspire positivity, creativity, and environmental awareness across generations. Whether through innovative branding, writing, or advocacy for natural living, I’m committed to helping people make healthier, more sustainable choices every day.