I am an active communications & advertising professional with almost 3 decades in the advertising industry. During this period I have worked with the top companies like McCann Erickson, Leo Burnett, Ogilvy & Mather and on top brands like Coca-Cola, McDonald's, Apple, Volvo, Ford, Heineken and many more.

My specialization is Strategic Planning for effective communications. As a hands on professional I know what works and what does not in the world of communications.

I have designed this course with the aim of giving my students three things:

1. A solid understanding of the Strategic Planning process in communications;

2. Real life tools, tips and tricks that lead to engaging communications; and

3. How to think like a strategist.

I hope you enjoy doing this course as much as I have enjoyed creating it.