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Master Google Analytics 4 + GTM for Shopify & WooCommerce
Rating: 4.6 out of 5(128 ratings)
1,052 students

Master Google Analytics 4 + GTM for Shopify & WooCommerce

Capture Ecommerce data from Shopify and WooCommerce using out-of-the-box settings, plugins and GTM and analyze it in GA4
Created byRudranil Chakrabortty
Last updated 12/2023
English

What you'll learn

  • Integrate Google Analytics 4 and Shopify
  • Integrate Google Analytics 4 and WooCommerce
  • Learn how to work with GTM, GA4, and the Ecommerce Platforms to collect additional Ecommerce Data
  • Learn how GA4 E-Commerce Features works Behind the Scene
  • Learn how to analyze Enhanced E-Commerce Reports in Google Analytics

Course content

4 sections • 29 lectures • 3h 36m total length

  • What is in this course?3:20

    Configure Google Analytics 4 and Tag Manager for Shopify and WooCommerce with no-code tools, access out-of-the-box data and advanced e-commerce metrics like add-to-cart and checkout.

  • What is in Google Analytics 4 - Part I12:03
  • What is in Google Analytics 4 - Part II6:21
  • What is the Concept Behind the Ecommerce Data in GA45:40

    Explore how GA4 monetization reports map the ecommerce funnel from visit to purchase, using Shopify or WooCommerce data, and learn to analyze drops through the funnel.

  • What are the Ecommerce Reports in GA4?7:31
  • How to Create a Google Analytics 4 Account?10:07

    Create your first Google Analytics 4 account, set up a web data stream for your Shopify site, and connect it using the measurement ID to start collecting data.

  • About Shopify Admin5:47

    Navigate the Shopify admin to connect Google Analytics 4 via the Google Channel app, explore online store preferences, and generate demo products with simple sample data.

  • How to Connect Shopify to Google Analytics 4?6:17
  • How Shopify works with GA48:55
  • What is the Ecommerce Funnel in Google Analytics 4?6:59
  • Funnel Report for Shopify in Google Analytics 410:31

    Explore the Google Analytics 4 funnel exploration report for Shopify, examining steps from view item list to purchase and identifying where users drop off to drive corrective actions.

  • How to Integrate Google Tag Manager to Shopify?9:49

Requirements

  • Basic Google Analytics and Google Tag Manager understanding will be helpful, however, not necessary

Description

Tracking Ecommerce data is difficult, but not with platforms such as Shopify and WooCommerce.

Most of the robust Ecommerce platforms come packaged with powerful plugins and out-of-the-box integration to the Ecommerce tracking feature of Google Analytics 4. Without such integrations, you must engage in a full-scale data collection project.

In this course, we will learn how to use such integrations for Shopify and WooCommerce and set up ecommerce tracking in less than an hour, without writing a single line of code.

Also, we will learn to connect Google Tag Manager with the Shopify and WooCommerce websites and learn more techniques to capture additional data.

I am Rudranil, and Google Analytics has been my friend for over a decade. More than 30000 students have learned Google Analytics from my live and self-paced courses.

With this course, you get full lifetime access on purchase, 30-day refund time, hours of material, and enormous discounts.

Do you still want to wait or join me inside - the course? Thank you.

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Course Reviews
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Everything I was looking for in terms of Enhanced Ecommerce was included.

I am very glad I've found this particular course.

Before I'd trying to get these information from different sources and it was waste of time.

Recommend

- Oskar K.


The course was very well put together, The course instructor is very calm and composed and explains every aspect of the course with great detail and clarity. I will definitely recommend this course and Mr. Rudranil Chakrabortty to all Enhanced E-commerce enthusiasts.
- Sushanth S.

Neil's classes are absolutely amazing and above expectations. I came in not knowing much, but came out understanding a lot. I took his Google Analytics class before this one and it definitely help. Looking forward to more of Neil's classes. Neil is very responsive, professional, detailed, practical, and responsible for what he teaches. Highly recommended.
- May C N.


One of the BEST courses I have purchased in Udemy. The teacher shows step by step each section and gives excellent real world examples. This course is GOLD.

-Pablo G.

Who this course is for:

  • Marketing Professionals
  • Marketing Professionals in E-Commerce Businesses
  • Online Marketing Professionals
  • Google Analytics Consultants
  • E-Commerce Beginners

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